If you’re looking for new post ideas or planning content for the upcoming month, this blog is for YOU! Although everyone is unique, these 5 types of posts consistently get AMAZING results for our clients, and that’s because they all have two crucial things in common: 1) they add value, and 2) they connect with your followers. 

So here’s how you can re-create some of these fan favorites:

Health and Wellness Tips 

Think about your favorite health and wellness tips. Write down as many as you can in 5 minutes. Once you have a few ideas jotted down, pick your favorites and think about how you want to share them with your audience.

Will they respond better to a quick video showing them “the best stretches to alleviate back pain” or a graphic highlighting “do’s and don’ts when it comes to stretching”? The important part is that you’re creating value and picking a format that will best inform your followers, get their attention, and keep it! 

The reason these posts do so well is because they’re giving people actionable steps they can take and put into practice without ever walking through your doors. This will make potential patients who come across your content much more likely to trust you and come in for care. 

Success Stories 

People don’t want to be sold. They want to see real results from real people just like them. By showcasing testimonials and the success stories of your patients, you’re establishing credibility and helping people get a better idea of how chiropractic care can benefit them.

Testimonials are one of the BEST things you can add to your social calendar and often the posts with the highest engagement. 

Behind-the-Scenes

It’s great to learn more about chiropractic care and its benefits, but people also want to know about the people behind the scenes. Showcasing your team and removing that barrier lets people know you’re genuine and, most importantly, that you care about them as individuals, not just as another patient. Relationships are so sooo important, and on social media, they are the KEY to growing a loyal and committed following that will translate to inside your practice as well. 

Frequently Asked Questions (FAQs)

If people are frequently asking them, then they must be pretty important! But think about it: when people first glance at your page, being able to instantly answer some of those big questions can make them a lot more likely to choose your office. It lets them know you’re willing to take the time to answer their questions and alleviate any concerns they might have before you ever meet them in person!

Challenges 

Creating challenges for your followers is a great way to develop a sense of community and add value to their lives. Sometimes just planting that seed in their head can be all they need to start making changes in their health.

The people following your account are probably already looking for a solution to their issue, so by giving them an easy daily challenge that helps them get closer to their goal, they’ll be looking forward to your posts and actively engaging with your content. 

Plus, this could be an excellent opportunity for some new testimonials! 

Final Thoughts 

Try adding these five types of posts to your content this month, and let us know the results! We promise these are guaranteed to be a home run with your followers.

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