You have about 3 seconds to grab someone’s attention on social media before they’re off to the next post and have already forgotten about your content. So how do you create posts that make people stop and want to learn more? We’ll dive into that topic today and show you how you can create posts that stand out from the competition.
#1: Eye-Catching Visuals
As humans, we’re drawn to more visually appealing content, so make sure you’re keeping this in mind when creating posts for your page. Don’t be afraid to use striking images and vibrant colors in your content. Infographics, GIFs, and videos are also great ways to create content people can visually see and get a ton of value from, which means they’ll be more likely to share! There is already SO much content out there, and since your visual is the first thing people will see, it needs to stimulate your audience and get their attention.
#2: Captivating Captions
Okay, so we know the visual is what first gets attention and makes someone stop, but the caption is what seals the deal. It can make the difference between someone losing interest and continuing to scroll (forgetting they ever stopped in the first place) or becoming engaged in your content and wanting to learn more.
So take time to create your captions! Make sure you stay true to your brand voice, add humor when appropriate, ask thought-provoking questions, and tell stories that resonate with your audience. And always remember it’s crucial you include two things in every post: 1) a catchy hook to get readers to read the rest of your content and 2) a call to action to ensure your reader has a clear understanding of how they can go a step further after reading. Adding these two elements into every caption will make a big difference in the effectiveness of your posts.
#3: Spark Conversations
You want your followers to feel connected to your brand and know you care what they have to say, but more importantly, LISTEN to what they have to say. Add interactive elements to your content! Add polls, quizzes, contests, and interactive stories to your content. The idea is to encourage your audience to participate. By asking for opinions and for others to participate in contests, they’re becoming an active part of your content and feel like they’re part of it. Everyone wants to know that their thoughts and opinions matter — interactive posts are a great way to show your audience that they do.
#4: Unexpected Content
There is sooo much content already out there. To stand out from the crowd will take more than just having stunning visuals and value. In fact, most of the people in your target audience’s feed are already accounts they have deemed worthy of their attention and want to tune into.
So how can you stand out?
By offering them content, they didn’t see coming. It could be a funny behind-the-scenes look, an inspiring story, or an out-of-the-box idea. The point is unexpected content grabs attention, encouraging users to pause their scrolling and delve deeper into what YOUR brand has to offer.
Final Thoughts
We hope these tips help you stop the scroll on social media so more people can discover your content and brand. But we also know it can be hard to run a business and keep up with social media, especially creating graphics and captions that stand out and make a genuine difference.
That’s why we’re happy to take all that off your plate! Our graphic designers and copywriters know exactly how to position your content to reach your target audience and truly resonate with them.
If you want to learn more about working with us, schedule a FREE consult call with our team. We would love to know more about you, your business, and answer any questions you might have!
